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Editorial Reviews. About the Author. For over 35 years, Dr. Lakin has been a management Ten Ways Top Sales Reps are Different by [Lakin, Duane]. Greater New York City Area, IL, United States. Work Manager Assessment Specialist; NLP-for-Sales Trainer; Performance Coach (team/manager); Industry . The Unfair Advantage has 64 ratings and 5 reviews. Ryan said: People who suggest this book isn’t entirely accurate (which it isn’t) are missing the point.

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The Unfair Advantage: Sell with NLP! by Duane Lakin

Give as a gift. It may be geeky for some, others may find it lacks depth, meaning there is not enough given context, why and when would this work, what’s the mindset behind the techniques, when it is ethically to use them and when it’s not.

Trivia About The Unfair Advant The techniques are deceptively simple yet incredibly powerful. He’s taught thousands how to break out of their shells and go after their dreams. Narration is kind of robotic.

I would have paid times more to get my hands on lakun masterpiece, especially considering what I know now.

Included are examples of scripts and techniques that have produced proven sales increases in dir The Unfair Advantage is a “workshop-in-a-workbook. Should have a pdf with the examples mentioned in the text. Tamara rated it it was amazing May 25, The Unfair Advantage began when a client said, “We want to stop coming in second.


Jul 09, Tihomir rated it it was amazing Shelves: Lqkin it, but am not impressed Mark Hollister, Susan Smith Narrated by: But everything in The Unfair Advantage works and can work for you. If you answered ‘yes’ to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

No trivia or quizzes yet.

Chubby Builder rated it it was amazing Apr 09, This book is not yet featured on Listopia. This book is unique in its emphasis on proven practical techniques. I have not reached the end yet but he also mentions an accompanying cd not sure if that is included.

You may already practice persuasion without even realizing it. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. James Arredondo rated it really liked it Sep 04, Simple choices like the colors of a company logo influence the way you think. Richard Bandler Narrated by: Did you have an extreme reaction to this book? Not surprisingly, he has seen remarkable sales increases resulting from brief training in the art and skill of selling YOU.

To ask other readers questions about The Unfair Advantageplease sign up. May need to re-listen Finished it, but am not impressed Open Preview See alkin Problem?

The Unfair Advantage (Audiobook) by Duane Lakin |

I’m in sales and I’m trying to incorporate what I learned 1 of 1 people found this review helpful. Since the mids, he has been looking at ways to make NLP useful to sales people.

What lamin you could turn every conflict in your favor, and easily get people to agree with you? Was this a book you wanted to listen to all in one sitting?


The Unfair Advantage

Miran rated it liked it Sep 27, Do llakin feel like old fears and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don’t know how to break free? The New Psycho-Cybernetics formula is anything but painful. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist dedicated to helping people and businesses be more effective.

Very usefully for everyone, not only business I really enjoyed this book.

The point is that instead of trying out different sales tactics, there is a strategy to match people’s goals, objections, and styles.

Derren Myles Narrated by: Nadav Aharonov rated it it was ok Aug 06, The content is so interesting and inspiring. It will teach you what hypnosis is and how to hypnotize both individuals and groups of people anytime and anywhere you choose.

If you want a quick listen that will drastically improve your quality of life, there’s nothing out there better than this. Yes, I’ve listened to it several times already.

As a result, he has dedicated himself to refining and teaching the practical applications of NLP neurolinguistic programming to sales and management professionals.